The Common Goal project reflects a deep passion for football, aiming to create an identity that resonates with inclusivity and optimism. The logo symbolizes unity through two players in a heart shape, illustrating the core values of the sport. The team opted for a hand-drawn design to inject warmth, complemented by illustrated icons that add life to presentations. The chosen typeface balances this organic feel, while a strong color scheme avoids typical neon tones, enhancing the brand's approachability and character.
...the message is clear: Common Goal is here to connect, inspire, and drive progress, all while embodying the passion and energy of the game.
We also wanted to celebrate [football's] global, inclusive nature. Ultimately, the message is clear: ...
Collection
[
|
...
]