In 2023, 50% of shoppers purchased a clothing item online that they previously would have bought at a brick-and-mortar store, emphasizing the significance of online shopping.
More than half of shoppers consider brand- or retailer-provided imagery when deciding whether or not to purchase a piece of clothing, highlighting the critical role of product photography.
Incorporating flat-lay photography, models, backdrops, and lifestyle shots into your workflow can create a fuller context for each piece in your clothing line.
Flat-lay clothing photography is a way of presenting your apparel on a flat surface, showcasing colors and potential styling combinations, allowing for creativity without a model.
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