As the 2025 competition deadline looms, Pentawards' trend report emphasizes the evolving role of packaging design beyond aesthetics, showcasing how it can convey significant messages and drive social change. With over 36,000 entries judged in its 19th year, Pentawards recognizes that today's designers prioritize functionality, storytelling, and sustainability. Recent winners demonstrate this shift, including projects that use repurposed materials and educate consumers on crucial social issues. The introduction of the Design with Purpose category illustrates the industry's growing commitment to impactful packaging solutions that support social and environmental causes.
Packaging design is evolving to communicate powerful messages and drive social change, reflecting a growing demand for functionality and sustainability alongside aesthetics.
The Design with Purpose category at Pentawards underscores the trend of packaging serving as a catalyst for social impact and environmental responsibility.
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