Eventbrite has unveiled a vibrant new brand identity crafted to engage a younger audience keen on live experiences. The rebrand retains the essence of the company while introducing a new logomark, color palette, and custom illustrations. Designed by BUCK, the identity emphasizes community events and exploration. Central to the new look is 'The Path', representing the journey from event discovery to memory-making, complemented by a revitalized logo and playful visual elements that embody an energetic spirit.
"Eventbrite's refreshed brand is about movement, energy, and emotion...a brand system that doesn't just stand out but actively pulls you in."
"The Path...symbolises the event journey, from discovery to memory-making, with vibrant, delectable treats for the foodies and lush leafy patterns for plant lovers."
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