Adobe Acrobat's font personality cards suggest that fonts can reveal insights about a person's character, similar to zodiac signs, thus influencing perceptions of digital identity.
The study revealed that Comic Sans was deemed the most cringey font by over 10% of participants, while Times New Roman and Arial ranked as top choices for reputable business emails.
Through AI-generated emails reflecting 13 different fonts, Adobe aimed to connect font choices with personal identity, indicating the cultural weight of typography in communication.
Despite skepticism regarding scientific rigor, the findings show that certain generations resonate differently with font personalities, with Gen X and baby boomers favoring Courier New as relatable.
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