The article discusses the demise of minimalism in design, as brands move toward more expressive and imperfect aesthetics by 2025. Designers are now favoring glitchy layouts, hand-drawn elements, and nostalgic influences instead of sterile perfection. This shift is fueled by consumer fatigue with curated visuals and a yearning for authenticity, spurred by Generation Z's values. Trends like vintage craftsmanship and raw visual elements are being embraced, leading to marketing that feels more human and relatable, which resonates deeply with modern audiences.
Remember when everything had to be flat, polished, and "clean"? It seems designers are over it. In 2025, we're finally kicking minimalism to the curb.
Brands are rolling up their sleeves and getting their hands dirty - literally. Think Cheetos launching a font made with the designers' non-dominant hands.
Designers are reaching back to revive classic craftsmanship and timeless visual values, but often giving them a rawer, grittier twist.
We crave something real. If the last few years taught us anything, it's that life is messy - and pretending otherwise just feels fake.
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