Gucci has launched the 90x90 project, inviting nine international artists to creatively reinterpret five themes from its iconic scarf archives: flora, fauna, nautical, equestrian, and the GG Monogram. Each artist offers a unique and contemporary vision of classic designs, catering to an art-savvy audience. Notable works include innovative interpretations by Yu Cai and Inji Seo. The project emphasizes observation and storytelling within fashion archives, and its release will coincide with a coffee table book, further exploring the history and artistry of Gucci's silk scarves.
Approaching a fashion archive is, first and foremost, a tireless exercise in observation and interpretation. In the case of a scarf archive, it’s also like opening a storybook.
In the scarves, each character comes to life, from the central lily of Flora to the animals of the savannah, metamorphosing into sci-fi monochromatic gels or compelling characters from an adventure comic.
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