Wieden+Kennedy London has adopted an innovative approach to branding by commissioning nine artists to create interchangeable logos that reflect the agency's diverse creativity. The project aims to showcase not just the agency's identity, but also to pay tribute to the vibrant creative landscape of London. Led by NOT Wieden+Kennedy, the initiative allowed collaborators the freedom to interpret 'W+K London' in various unique forms, resulting in designs ranging from letterpress art to gold leaf signage. This dynamic and evolving identity embodies the unpredictability admired in both the agency and the city itself.
The project not only communicates the creativity of the agency and its collaborators, but also pays homage to the eclectic creativity of London as a city.
With a brief that allowed for minimal feedback, collaborators had the creative freedom which led to a diverse array of different designs.
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