Jaguar has embarked on a bold journey to reclaim its founding ethos: Copy Nothing. This vision, set by founder Sir William Lyons, was reborn in Jaguar's rebranding, unveiled to the public at Miami Art Week 2024.
Miami celebrates sports and creative disciplines in a way few cities can. Its energy aligns with Jaguar's emphasis on colour and artistic expression, ' explains Richard Stevens, Brand Design Director at Jaguar Land Rover.
Each space invited visitors to journey through themes of evolution, duality, and sensorial experiences. This mirrored the emotional, transformative experience the British marque aims to evoke with its new design.
The installations captured the essence of Jaguar's reimagined identity and Exuberant Modernism philosophy, illustrating the brand's transformation and self-discovery through creative expression.
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