The study validates what graphic designers already know-we live in a sans-serif-first world—but a network graph shows the extent of it.
These fonts are highly versatile, serving as the foundation for typographic designs across a wide variety of contexts, demonstrating a robust complementary relationship.
Serif, decorative, and script fonts tend to form smaller, secondary clusters, showing their specialized roles for different use cases, particularly in print.
Magazines typically used serif fonts suitable for reading in print, while advertising tended towards visually ornate fonts, reflecting different design needs.
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