The article critiques the convenience of design tools like Canva, emphasizing how they can undermine founders' marketing instincts. By enabling easy design through templates, Canva shifts the focus from strategy to aesthetics, leading to a potential disconnection between messaging and design. The author argues that this convenience eliminates the need for strategic thinking and prioritization, as everything becomes equally easy to create, diluting the importance of major design tasks. As a result, marketers may find themselves lacking the ability to critically assess their design efforts.
Canva cuts strategy out of the sequence; you start with the template and then backfill the message, severing the link between message and design.
Before Canva, design was time-consuming and expensive, forcing priorities. Now, everything takes 10 minutes, making everything feel equally important.
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