According to Fortune, the new design is a simple circle, which could represent an 'O' or a zero. Some employees reportedly expressed their displeasure during the meeting itself.
Part of the reason for the backlash could be the affection the AI community holds for the current design. In a tweet last year, designer Ben Barry explained how the blossoming design represents "precision, potential and optimism."
Not words one would usually associate with any of the best logos of all time. Indeed, if the rebrand goes ahead, it could well end up becoming one of the most controversial rebrands in years.
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