Eleanor Robertson highlights that Untold's previous branding failed to reflect the potential of creative education in prison, limiting their outreach to funders and young participants.
Kate Marlow notes that the rebranding process involved engaging prisoners directly, enabling them to co-create a brand that resonates with their experiences and aspirations.
The new identity aims to inspire and empower young male prisoners, facilitating their reclamation of narrative through creative education, thus fostering personal transformation.
Winning the Social Impact Award at the Brand Impact Awards illustrates the significant positive change Untold's rebranding has brought to its mission and community engagement.
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