What makes this typeface special is its warmth and versatility. We crafted various characters so you can use Meraki as a traditional warm serif that is very legible, or as something more elaborate. Its warmth is accentuated by its rounded serifs, and elaborate potential enhanced by the decorative alternates of Meraki's uppercase letters. This duality, whereby character meets a practical, robust form, is at the heart of Meraki, feeling right at home in simple or experimental typographic compositions alike.
Typography has the power to communicate so much more than the words on the page... Using the typeface as a platform to explore how type can evoke, embody and amplify passion, Meraki, through its thoughtful balance of tradition and innovation, perfectly encapsulates this philosophy.
By outlining her favourite Meraki glyphs, I love the ampersand, the uppercase G, M, and S, the bubblesome, sincere forms of which epitomise its namesake definition.
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