A planogram is a visual diagram used in retail to dictate product placement on shelves and display units. This tool not only improves aesthetics but enhances product visibility by considering factors like customer buying habits and available shelf space. Key benefits include optimizing product placement, driving sales, and improving customer shopping experiences. Notably, a planogram is essential during new store openings as it guides staff in organizing merchandise effectively, ensuring that products are positioned to attract customer attention.
Planograms help stores maximize available space, ensuring that products are displayed effectively to enhance visibility and drive more sales.
A well-designed planogram can significantly impact retail performance by strategically placing items to capture customer attention and encourage purchases.
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