#product-placement

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We Live in Time review Florence Pugh and Andrew Garfield star in soggy tearjerker

John Crowley's film balances enjoyable non-linearity with conventional choices, featuring strong leads but marred by distracting product placements and a bland score.
#artificial-intelligence

Exclusive: Rembrand raises $23M Series A for virtual product placement

Rembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.

Rembrand raises $23M for AI-powered product placement in videos - SiliconANGLE

Rembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.

Exclusive: Rembrand raises $23M Series A for virtual product placement

Rembrand leverages AI for innovative product placement in creator videos across multiple platforms and is expanding its services to revolutionize advertising.

Rembrand raises $23M for AI-powered product placement in videos - SiliconANGLE

Rembrand has raised $23 million to expand its AI-powered virtual product placement technology from social media into connected TV formats.
moreartificial-intelligence

Lingering Questions: What Marketing Masters Want to Ask Each Other

Innovative marketing strategies require bold and unconventional ideas to engage audiences and reflect brand essence.
#film-industry

HBO Just Exposed a Dark Truth About Blockbuster Movies

Product placement often overshadows artistic intent in superhero films, prioritizing profit over creative integrity.

In Today's T.V. and Film Landscape, Product Placement Isn't Always What You Think It Is

Anastasia Tarasova transforms product placement in film through organic engagement and character-driven storytelling.

The Franchise Recap: China Syndrome

The Franchise humorously critiques the film industry through Eric's tragicomic downfall, reflecting how indie filmmakers suffer under studio pressures.

HBO Just Exposed a Dark Truth About Blockbuster Movies

Product placement often overshadows artistic intent in superhero films, prioritizing profit over creative integrity.

In Today's T.V. and Film Landscape, Product Placement Isn't Always What You Think It Is

Anastasia Tarasova transforms product placement in film through organic engagement and character-driven storytelling.

The Franchise Recap: China Syndrome

The Franchise humorously critiques the film industry through Eric's tragicomic downfall, reflecting how indie filmmakers suffer under studio pressures.
morefilm-industry
#reality-tv

'Golden Bachelorette' Fantasy Suites

Pascal's exit hints at complex emotional dynamics on The Golden Bachelorette, while Chock emerges as a likely frontrunner for the season.

The Real Housewives of Salt Lake City Recap: Get Your Words Tight

The ongoing tensions among cast members complicate their pursuit of unity.
Newcomers add complexity to established friendships and alliances.
Product placements may distract from the authentic drama.

'Golden Bachelorette' Fantasy Suites

Pascal's exit hints at complex emotional dynamics on The Golden Bachelorette, while Chock emerges as a likely frontrunner for the season.

The Real Housewives of Salt Lake City Recap: Get Your Words Tight

The ongoing tensions among cast members complicate their pursuit of unity.
Newcomers add complexity to established friendships and alliances.
Product placements may distract from the authentic drama.
morereality-tv
#consumer-behavior

Variety's Inaugural Content Meets Commerce Summit Explores the Future of Entertainment-Driven Shopping

The Content Meets Commerce Summit emphasized the growing importance of blending entertainment and commerce to influence consumer purchasing behavior.

Costco's 'Treasure-Hunt' Shopping Style Is Not Fun, It's Infuriating - Tasting Table

Costco's 'treasure hunt' strategy, meant to promote new items, often confuses and frustrates shoppers searching for familiar ones.

Variety's Inaugural Content Meets Commerce Summit Explores the Future of Entertainment-Driven Shopping

The Content Meets Commerce Summit emphasized the growing importance of blending entertainment and commerce to influence consumer purchasing behavior.

Costco's 'Treasure-Hunt' Shopping Style Is Not Fun, It's Infuriating - Tasting Table

Costco's 'treasure hunt' strategy, meant to promote new items, often confuses and frustrates shoppers searching for familiar ones.
moreconsumer-behavior

"Emily in Paris" in the Late Streaming Era

The series 'Emily in Paris' reflects a decline in narrative depth, prioritizing superficial product placements over meaningful storytelling.
#advertising

Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger

Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.

Netflix Says 2024 Upfront Ad Commitments More Than Doubled

Netflix is successfully increasing upfront ad sales commitments despite being a smaller player in the U.S. market.
The company is focusing on product placements and branded content to engage advertisers more effectively.

Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers | AdExchanger

Efforts to diversify advertising budgets face challenges, prompting the launch of the Diverse Media Alliance to enhance investment in minority-owned media.

Netflix Says 2024 Upfront Ad Commitments More Than Doubled

Netflix is successfully increasing upfront ad sales commitments despite being a smaller player in the U.S. market.
The company is focusing on product placements and branded content to engage advertisers more effectively.
moreadvertising

How AI-generated images could redefine product placement | MarTech

Product placement in AI-generated images could lead to unique marketing opportunities and potential discounts for users.

The Ideas Of 'The Idea Of You,' According To Us | Defector

The Idea of You movie on Amazon Prime is criticized for excessive product placement, particularly for Subaru.

Best Ads of the Week: Figs' nod to nursing & a European elections voting ad

Marketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively.

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.

Rolex's Oscars ad continues tradition of the pop culture humblebrag

Disney sold out of advertising inventory for Oscars, Rolex had standout spot showcasing its pop culture presence.
Brands like Rolex, McDonald's, and Apple creatively use film and TV clips in advertising to highlight product placements.

The dangers of 'influencers' and brands targeting your kids with ads

Influencers target kids with product placement disguised as storytelling
Parents are concerned about various online risks for children
#tiktok

A.I. Fuels a New Era of Product Placement

Product placement is being transformed with the use of AI technology to insert realistic-looking digital versions of products into videos.
Social media platforms like YouTube and TikTok are seeing a rise in virtual product placements, with brief animated messages disclosing the sponsorships.

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand.

A.I. Fuels a New Era of Product Placement

Product placement is being transformed with the use of AI technology to insert realistic-looking digital versions of products into videos.
Social media platforms like YouTube and TikTok are seeing a rise in virtual product placements, with brief animated messages disclosing the sponsorships.

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand.
moretiktok

4 Tried-and-True Ways to Better Market Your Business | Entrepreneur

Marketing fundamentals rely on the 'four Ps': product, place, price, and promotion.

Free Webinar | July 10: How to Get Your Products Sold in Stores | Entrepreneur

Learn strategies from Ross MacKay on placing products in retail stores successfully.
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