Helen Dickinson, Chief Executive at the British Retail Consortium, stated, "Following a challenging year marked by weak consumer confidence and difficult economic conditions, the crucial 'golden quarter' failed to give 2024 the send-off retailers were hoping for."
Food sales in December increased by 1.7% year on year, which fell short of the previous year's growth of 6.3%, highlighting the challenges in the food sector.
UK Total Retail sales rose by 0.7% in 2024 compared to 2023, with food sales growing 3.3% while non-food sales saw a decline of 1.5%.
The online penetration rate for Non-Food items rose to 39.6% in December, reflecting a growing trend towards online shopping despite the overall economic challenges retailers faced.
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