The article discusses how mobile games like Clash of Clans and dating apps such as Tinder utilize psychological tactics similar to those in gambling to ensnare users into spending more money. By employing techniques like variable reward schedules and loss aversion, these games and apps create addictive experiences that keep players engaged and paying. Recent legal actions against Match Group reflect increasing concern over the use of 'dark patterns' in app design. As awareness grows, regulatory efforts are emerging, with some jurisdictions, like India, beginning to outlaw such practices.
"Games like Clash of Clans and Candy Crush don't just stumble into these numbers. They're engineered using sophisticated psychological techniques borrowed directly from slot machines."
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