Ethan Evans, former Amazon Gaming boss, candidly discusses why Amazon couldn't compete with Valve's Steam. Despite Amazon's extensive efforts and resources, such as acquiring Reflexive Entertainment, Twitch, and launching Luna, they failed to attract users away from Steam. Evans attributes this to a misunderstanding of why consumers favored Steam, which combined multiple functionalities into one platform. He emphasizes the need for companies to validate assumptions about user behavior before investing heavily in new initiatives, pointing out how established habits kept gamers loyal to Steam.
"We were at least 250 times bigger, and we tried everything. But ultimately, Goliath lost."
"The mistake was that we underestimated what made consumers use Steam... It was a store, a social network, a library, and a trophy case all in one. And it worked well."
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