Bihag Karnani from Google Search explains that growth strategies in software have evolved from traditional methods to a new paradigm driven by generative AI. This shift facilitates hyper-personalization for individual users at scale, fundamentally changing user experiences. AI can generate custom tutorials, enhancing customer engagement. Furthermore, generative AI increases the speed of content creation, allowing companies to saturate marketing channels efficiently. AI also supports dynamic product development by analyzing user behavior to adapt and enhance features in real time. This evolution empowers software companies to improve customer satisfaction and strengthen competitive advantage.
AI can analyze user behavior in real time and generate new features, UI elements or workflows that continually enhance the user experience and engagement.
Generative AI enables hyper-personalization for individual users at scale, creating unique tutorials based on each user's goals and behavior for true 1:1 marketing.
#generative-ai #hyper-personalization #product-development #content-marketing #data-driven-marketing
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