In 2023, industrial companies struggled with falling sales leads and stagnant revenue due to outdated marketing tactics. John Buie and his team at Journey Better Business Group Inc. responded with tailored strategies for the industrial B2B sector. Their analysis indicated that traditional approaches were failing as competitors adapted to digital transformations. Buie emphasized the need for long-term strategies that address specific industry challenges to close revenue gaps. Additionally, Journey is expanding internationally, remaining confident in adapting strategies to new regulatory environments as global B2B e-commerce grows significantly.
"Traditional strategies no longer work in today's market. Companies are losing leads and falling behind as competitors embrace digital advancements more quickly."
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