In the current U.S. franchise market, with around 4,000 concepts available, competition to attract quality candidates is intense. Despite claims from franchisors of prioritizing quality in their recruitment processes, many prioritize volume, leading to wasted time, resources, and ultimately undermining brand integrity by bringing in poor-fit franchisees. Franchisors are encouraged to reassess their lead generation strategies, focusing on quality to ensure more effective partnerships and enhance operational success. The push for high volume often results in capital loss, Team burnout, and harms overall brand reputation.
Chasing high volume over ideal candidates leads to wasted efforts and risks capital loss, team burnout, and ultimately harms brand integrity through poor franchisee choices.
Franchisors emphasize strong vetting but often acknowledge their processes need improvement; a focus on quality candidates can lead to more fruitful franchise partnerships.
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