Nicole Parlapiano, the CMO of Tubi, emphasizes a marketing strategy that embraces risk and innovation while treating campaigns like content. Under her leadership since 2022, Tubi has reshaped its brand, going from a utility-based identity to one that invites collaboration and disruption. This entrepreneurial approach has nearly doubled Tubi's monthly active users, highlighting the effectiveness of thinking outside conventional marketing strategies. Parlapiano's shift from mere promotion to a brand narrative showcases a profound evolution in how Tubi presents itself to audiences and advertisers alike.
"I've done work that could fail, but it's better to throw your hat in the ring than to wait for perfection."
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