Council Post: 20 Actionable Ways Small E-Commerce Retailers Can Stand Out
Small e-commerce retailers can compete with larger corporations by developing a strong brand, understanding their audience, and focusing on niche products.
Council Post: Why You Should Never Compromise On Brand
Performance marketing focuses on short-term gains but can undermine long-term brand integrity and consumer connections.
Tomorrow's Commerce Is Here Today For Disruptor Brands. Legacy Brands Don't Wait.
Disruptor brands are achieving both brand and sales success overnight by creatively merging brand love and brand buy.
Separating sales and brand functions within an organization allows for long-term brand equity building and daily sales strategies.
Council Post: 20 Actionable Ways Small E-Commerce Retailers Can Stand Out
Small e-commerce retailers can compete with larger corporations by developing a strong brand, understanding their audience, and focusing on niche products.
Council Post: Why You Should Never Compromise On Brand
Performance marketing focuses on short-term gains but can undermine long-term brand integrity and consumer connections.
Tomorrow's Commerce Is Here Today For Disruptor Brands. Legacy Brands Don't Wait.
Disruptor brands are achieving both brand and sales success overnight by creatively merging brand love and brand buy.
Separating sales and brand functions within an organization allows for long-term brand equity building and daily sales strategies.
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing.
Online surveys: get paid for your opinion
Paid online surveys provide a simple way to earn money by sharing opinions, impacting brands and products directly.
These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify
A well-defined product mix enhances brand identity and competitive advantage.
Diverse product offerings can increase customer satisfaction and loyalty.
Effective Marketing Strategies: Elevate Your Brand & Maximize ROI
Marketing involves understanding customer needs, blending creativity and analytics, building relationships, and providing societal benefits. A solid strategy includes market research, branding, promotion, sales, and optimization. Target audience identification is crucial for effective marketing.
Online surveys: get paid for your opinion
Paid online surveys provide a simple way to earn money by sharing opinions, impacting brands and products directly.
These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify
A well-defined product mix enhances brand identity and competitive advantage.
Diverse product offerings can increase customer satisfaction and loyalty.
They Grew a Business From Their Garage to 8-Figure Revenue | Entrepreneur
Parker Thatch's success stems from creativity and strategic pivots, enabling it to become profitable from the start and expand into eight-figure revenues.
Mission vs. Vision Statements: Know the Difference (2025) - Shopify
Mission and vision statements are essential for guiding businesses toward success, shaping decision-making, and inspiring stakeholders.
This Firm Is Using 2 Key Factors to Transform a $40 Billion Industry | Entrepreneur
Establishing a successful business sets the foundation for franchising dreams.
Focus on a singular brand can lead to innovation and brand recognition.
Second Life Podcast: Maria Duenas Jacobs
Successful career pivot story - Maria Dueñas Jacobs
Inspiration to create Super Smalls
They Grew a Business From Their Garage to 8-Figure Revenue | Entrepreneur
Parker Thatch's success stems from creativity and strategic pivots, enabling it to become profitable from the start and expand into eight-figure revenues.
Mission vs. Vision Statements: Know the Difference (2025) - Shopify
Mission and vision statements are essential for guiding businesses toward success, shaping decision-making, and inspiring stakeholders.
This Firm Is Using 2 Key Factors to Transform a $40 Billion Industry | Entrepreneur
Establishing a successful business sets the foundation for franchising dreams.
Focus on a singular brand can lead to innovation and brand recognition.
Second Life Podcast: Maria Duenas Jacobs
Successful career pivot story - Maria Dueñas Jacobs
3 Ways Businesses Can Extend Their Services To Reach A Wider Audience
Broadening your service lineup can attract new leads, enhance branding, and increase online authority through a more diverse keyword presence.
Council Post: Why And How To Test Your Digital Marketing Plans Globally
Global testing is essential for companies to identify key insights and optimize their marketing strategies for diverse markets.
Disrupting Beauty and Scaling New Brands With Maesa
Maesa disrupts declining beauty categories by focusing on unmet consumer needs and creating innovative brands.
Strong retail partnerships are vital for the growth and authenticity of beauty brands.
Influencer marketing is central to Maesa's strategy, enhancing brand visibility and connection with audiences.
Measuring marketing's impact: From metrics to growth | MarTech
Marketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection.
Suns' Durant buys stake in Ligue 1 champs PSG
Kevin Durant, an NBA star, becomes a minority shareholder in Paris Saint-Germain, aiming to enhance the club's presence in the U.S.
6 logos in 3 hours: Kamala Harris' design team shares how it approached the historic campaign rebrand
Political graphic design work is high-pressure and time-sensitive, exemplified by the quick rebranding of the Harris campaign after Biden's endorsement.
U.K. Lifestyle Brand Toast Sets Up Shop in Brooklyn
Toast brings its sustainable and mindful approach to the U.S. market through a new store in Brooklyn, catering to a growing interest among U.S. consumers.
After years wondering what's wrong with the ad industry, I realized what's right with it
Liz Levy's return to Crispin showcases her new appreciation for the agency and the ad industry.
Council Post: 13 Retail Trends Biz Dev Leaders May Want To Consider
Seasoned biz development executives should embrace current retail trends for brand exposure and success.
Livestream | Ask NBA All-Star Stephon Marbury About Mental Game, Launching a Business and More! | Entrepreneur
Stephon Marbury, Chief Brand Officer of Chamelo Eyewear, discusses decision-making, market need, incentives for early adopters, and building brand awareness.
Why solid-state battery startups need better branding
Solid-state EV batteries face delays due to engineering challenges, but startups like Solid Power, QuantumScape, Welion show potential for transformative impact beyond EVs.
Why streamers and studios are leaning on talent to grow their brands
Streaming platforms prioritize talent engagement for brand development.
Social media branding focuses on talent to build connections with consumers and enhance content promotion.
5 UX Development Phases to Create Your Brand's Voice
Knowing your audience is key for defining brand voice.
Establishing business values is paramount for brand development.
She Grew Her Side Hustle Sales to $18 Million in Just 1 Year | Entrepreneur
Starting a side hustle can stem from a desire to support relief efforts and pivot existing business models towards community needs.
How Georgia-Pacific seeks to leverage AI to its full marketing potential | MarTech
Investing in the right AI programs can boost productivity and decision-making, empowering marketers to enhance brand development.