X has begun a plan to monetize dormant usernames through a bidding process for Verified Organizations, starting at $10,000 per handle. This initiative is part of a broader strategy to enhance revenue through new channels. Previously considered under Elon Musk, it aims to encourage user engagement by preventing handles from going dormant. Recent updates signal a significant shift in X's management of usernames, and while public access to the auction site isn't live yet, details surfaced through an FAQ indicate a move towards a structured process for handle acquisition.
X is initiating a process allowing Verified Organizations to bid on dormant usernames, with bids starting at $10,000, aimed at generating additional revenue.
By opening the auction for usernames, X seeks to generate revenue outside subscriptions and ads while encouraging active engagement among users.
This shift follows earlier considerations under Elon Musk's leadership and reflects an ongoing strategy to monetize the platform by utilizing inactive accounts.
The FAQ outlines the bidding process for organizations, indicating a major change in how X manages its namespace and usernames.
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