Dr. Newton emphasized the need for greater accountability in digital advertising, noting, 'We're trying to increase the observability of digital advertising on social media platforms...because it is so personalized and ephemeral.'
The study included participants like one woman dealing with alcohol use reduction, revealing her exposure to 25 alcohol-related interests shared by 123 alcohol companies, highlighting targeted marketing.
Participants expressed a desire for more control over online advertising, indicating a need for the Federal Government to regulate the marketing of addictive products.
The research will expand to include hundreds of Australians, gathering more data over the next three years to examine a wider range of ads including political and scam ads.
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