Crisis communications expert weighs in on campus protests

Andrew Jarrell highlights that universities face a perception crisis regarding their value due to rising costs and declining enrollment, necessitating proactive communication strategies to navigate public relations challenges.

Administrators need to recognize the shifting narrative around higher education, particularly as demographic shifts result in declining enrollment, prompting a reassessment of how they communicate their value.

In response to heightened scrutiny over the costs and benefits of a college education, administrators must engage with the public effectively, presenting a clear value proposition that addresses these concerns.

Jarrell emphasizes that universities should prepare for uncertainties by learning from past communications failures, thus fostering a more adaptive and responsive approach to emerging challenges.

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