Three in five students see themselves customers of their college

Confidence in higher education is waning as students question the value of their degrees against rising costs. A significant portion of students (65%) identifies as customers, expecting their needs to be prioritized by institutions. An Inside Higher Ed survey revealed that many administrators agree with this customer perspective. Although the perception of value is mixed, many students express a sense of satisfaction with their institutions. This raises important discussions about the role of higher education as a public good versus a service tailored to customer expectations.

Nearly half of non-customer students express some level of satisfaction with their institution, highlighting a mixed but generally positive perception despite doubts on value.

With 65% of undergraduates viewing themselves as customers, it raises questions about student expectations in relation to higher education's perception as a public good.

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