Victoria Beckham lost a trademark dispute with Peterborough United over the nickname Posh. Cristiano Ronaldo secured CR7 as a trademark to expand his branding opportunities. Kylian Mbappe acquired rights to his crossed-arms celebration. Players and clubs increasingly trademark nicknames, celebrations and initials to control merchandise and licensing revenue. Chelsea midfielder Cole Palmer applied to trademark his shivering celebration and nickname to licence products including trainers, cologne, toys and drinks. Chateau Palmer, an established French winery founded in 1814 by Charles Palmer, opposed his application for alcoholic beverage rights based on long-standing use of the Palmer name in wine.
Victoria Beckham taking on and losing against Peterborough United in a battle over the nickname Posh. Cristiano Ronaldo trademarking the combination of his initials and shirt number, CR7, to boost his brand. Kylian Mbappe nabbing the rights to his iconic crossed-arms goal celebration when it almost certainly would have been far more lucrative to seize ownership of that ubiquitously annoying cry more gif so beloved of dullards on several Social Media Disgraces.
It seems a certain Cole Cold Palmer is the latest to get his legal team on the case, after it emerged the Chelsea midfielder (or more likely his Mr or Mrs 15%) instructed them to apply to trademark his famous shivering goal celebration and nickname. Quite apart from the fact that he nicked the former from a teammate and nobody calls him by the latter, Football Daily can't possibly see Team Palmer hitting any snags when their case is considered by the Intellectual Property Office,
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