The 'Make it Fair' campaign launched by Owen Meredith, CEO of the News Media Association, addresses growing concerns about proposed amendments to copyright law that could allow AI firms to legally use creative content without permission or compensation. Emphasizing the significant contribution of creative industries to the UK economy, the campaign seeks public support to safeguard these rights. On the final day of a government consultation regarding these changes, the campaign urges citizens to advocate for fairness in content usage and to protect the financial wellbeing of creative professionals.
The Make it Fair campaign was developed to raise awareness among the British public about the existential threat posed to the creative industries from generative AI models.
They believe the impact on creative businesses and individuals throughout the country, who collectively generate over 120 billion a year, will be devastating if this continues unchecked.
The government wants to change the UK's laws to favour big tech platforms so they can use British creative content to power their AI models without our permission.
Today is the last day of the government's consultation and regional and national daily news brands are running a homepage takeover as part of the campaign.
Collection
[
|
...
]