A 2×2 matrix helps you prioritize and make decisions with speed and clarity. The structure mitigates the potential for biases and fallacies by providing a clear visualization as to why certain ideas were chosen.
To start, you simply need to gather the possibilities that you're trying to prioritize or narrow down, determine the two key factors that said possibilities depend on (e.g., impact and effort)...
Depending on the scenario, your 2×2 matrix might even have a more specific name. These include the impact-effort matrix, which helps in product and feature evaluations.
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