Juventus and their longtime shirt sponsor, Exor family member Jeep, decided not to renew their decade-plus relationship, therefore leaving a giant void of income at a time when that big sum of money is very much of need.
Instead, Juventus and Adidas kept things rather simple for the 2024-25 season - and it's quite nice to see it after all the different takes over the last five or six years.
There is, of course, one major thing missing: a replacement for Jeep's sponsorship, with Juve rolling out their new home jersey sans sponsor - something that I can't really remember happening in my couple of decades as a fan of this club.
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