The SEC smashed previous NCAA records with 35 Tournament units earned during March Madness, translating into about $70 million for its 16 member schools. This exceeds the record of 25 units set by the ACC in 2016. With the revenue distribution model rewarding each game played, the SEC's triumph means approximately $4.4 million per campus from 2026-31. Notably, other conferences like the Big Ten and Big 12 followed but lagged behind. Additionally, this tournament witnessed all four No. 1 seeds advance to the Final Four for the first time since 2008.
The Southeastern Conference (SEC) made history during March Madness, securing 35 NCAA Tournament units that are each valued at approximately $350,000 annually for six years, totaling a staggering $70 million for its 16 member schools.
Not only did the SEC break the previous record of 25 units set by the ACC in 2016, but it also dominated the tournament's revenue distribution, marking a pivotal shift in collegiate sports funding.
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