Weston Littlefield and Alex Howe, agents at Christie's International Real Estate Southern California, have achieved remarkable success in the high-end residential market by harnessing social media, particularly Instagram. With over 70% of their business stemming from cold outreach via Instagram DMs, they have built a client base that includes high-profile individuals like CEOs and celebrities. In the past year, they facilitated $126 million in sales, demonstrating the effective use of digital channels in lead generation. However, there are concerns about the sustainability of their model in a rapidly changing social media landscape.
The duo behind the Weston James Group has relied predominantly on digital channels to amass a client list of high-profile buyers and sellers.
Last year, they sold $126 million in volume, largely through connections made via social media, showcasing the impact of Instagram in real estate.
Littlefield noted the hustle was essential since they weren't local, emphasizing the effort to create leads caught their prospective buyer's attention.
Despite their success, questions linger about the sustainability of a business model heavily reliant on the unpredictable nature of social media algorithms.
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