"We found that there is a decrease of 3.1 percent among those folks who say they would be comfortable accepting a close friend or family member who is transgender," Rochkind said. He also noted a 3.7 percent decline in support for gender-affirming care for transgender youth. "I find that incredibly damaging," he added.
The ad in question portrays Vice President Kamala Harris as supporting taxpayer-funded gender-affirming surgeries for undocumented immigrants and prisoners, a point designed to inflame anti-transgender sentiment.
Rochkind explained that the ad leverages fear and misunderstanding by focusing on issues that most people have no personal connection to, like prisoners and gender-affirming health care.
Despite significant spending by former President Donald Trump's campaign on anti-transgender ads, new research shows they are failing to influence voter preferences but eroding public support for transgender Americans.
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