Danjaq, along with Eon Productions, is engaged in a legal dispute to maintain control over James Bond trademarks across Europe. A Dubai-based developer, Josef Kleindienst, argues that protections for Bond's intellectual property have lapsed due to non-use. The case includes documents outlining the ongoing use of the Bond name by luxury brands, including Turnbull & Asser, the king's personal shirtmaker, which has supplied shirts to Bond actors for decades. Danjaq's defense highlights the significance of maintaining the Bond brand in merchandising and licensing.
Josef Kleindienst, an Austrian property developer, claims that James Bond's trademarks have been commercially underexploited, arguing that various protections have lapsed due to lack of use.
Danjaq and Eon Productions are fighting to retain control over James Bond's name and associated trademarks, filing extensive evidence to counter the claims made by Kleindienst.
Boehmert & Boehmert submitted evidence to the European trademark office highlighting ongoing partnerships still utilizing the Bond name, including Turnbull & Asser and other luxury brands.
Turnbull & Asser, the personal shirtmaker to King Charles, has created shirts for every Bond actor since Sean Connery, emphasizing its longstanding connection to the franchise.
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