"Penske Media Corp., the publisher of entertainment and culture brands including Rolling Stone, Variety and The Hollywood Reporter, sued Google on Monday, accusing the tech giant of illegally monopolizing the digital advertising market and depriving publishers of billions of dollars in revenue. Filed in federal court in Manhattan and obtained by TheWrap, the lawsuit alleges Google used its dominance to rig digital ad auctions, suppress prices paid to publishers and shut out competitors."
"Penske Media says Google creates a conflict of interest by controlling both the dominant publisher ad server and the leading ad exchange used to buy and sell online display advertising. According to the complaint, Google gave its own exchange unfair advantages by allowing it to see rivals' bids before submitting its own, enabling Google to win auctions while keeping prices artificially low."
"Google has denied similar allegations in other cases, arguing that its ad tools increase efficiency and competition for advertisers and publishers. The lawsuit accuses Google of violating federal antitrust law, engaging in illegal tying arrangements, and committing deceptive practices under New York law."
Penske Media Corp. filed a federal lawsuit in Manhattan accusing Google of illegally monopolizing the digital advertising market and depriving publishers of billions of dollars. The complaint alleges Google rigged digital ad auctions, suppressed prices paid to publishers, and shut out competitors by giving its own exchange access to rivals' bids and by controlling both the dominant publisher ad server and leading ad exchange. Penske Media and subsidiary SheMedia seek monetary damages and court-ordered changes to Google's ad-tech business. The suit cites a 2025 Virginia ruling finding unlawful monopolization and raises antitrust, tying, and deceptive-practices claims, while Google has denied similar allegations.
Read at TheWrap
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