From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
Violating a National Advertising Division rule isn't the same as violating a US law. But advertisers rely extensively on the self-regulatory system to handle disputes and determine whether specific ads are misleading and should be pulled. Companies generally abide by the self-regulatory body's rulings. While they try to massage the truth in ways that favor their own brands, they want to have some credibility left over to bring complaints against misleading ads launched by their competitors.
Aira's advert, seen in March, and EDF's advert, seen in February, suggested that any homeowner could get a £7,500 grant through the Boiler Upgrade Scheme to replace their gas boiler with a heat pump.
