Many lawyers struggle to establish unique selling points that truly differentiate them from others in their field. Simply stating common qualifications, like being an estate or tax attorney, or claiming to provide great service is insufficient. A deeper exploration is necessary to uncover specialized industries or unique commitments, such as rapid communication, that make attorneys memorable. Sharing personal motivations can also foster connections and demonstrate true differentiation to potential clients.
Saying you're an estate and tax attorney isn't enough; you need to dig deeper for uniqueness in your practice.
One attorney boosts his memorability by promising to return all calls within two hours, which is a standout commitment in his field.
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