Liverpool FC has partnered with Adidas for a multi-year kit deal starting next season, replacing Nike as their kit manufacturer. The deal's duration hasn't been disclosed, but British reports speculate a five-year contract worth over £60 million annually. This agreement marks a return to a historical partnership with Adidas, which lasted from 1985 to 1996 and again from 2006 to 2012. Liverpool's CEO, Billy Hogan, expressed excitement about rekindling this relationship and creating iconic kits while thanking Nike for their earlier support.
"Everyone at the club is incredibly excited to welcome adidas back into the LFC family," Liverpool chief executive Billy Hogan said in a statement on Monday.
"We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success..."
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