With participation in Dry January seeing a 30% increase year-on-year, independent pubs are urging patrons to visit at least once a week to sustain their business.
Independent pubs in London have devised a strategy to combat the decline in visitors, offering £100 worth of food and drink to encourage locals to frequent their establishments.
The alarming trend of pub closures in England and Wales—over one pub a day—is exacerbated by ongoing economic challenges, putting independent establishments in a precarious position.
The hospitality industry has been severely impacted post-pandemic, with a significant drop in pub numbers and footfall, highlighting the urgent need for community support.
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