A report assessing the trial revealed that Fridays saw a drop in rail journeys from 1.1 million in 2019 to just 700,000 in 2023. This decline highlights the ongoing impact of home working on commuter habits, as many Londoners continue to work remotely or have shifted their schedules to avoid peak times. Although TfL aimed to boost ridership on Fridays by removing peak charges, the response indicates that fare reductions alone may not be enough to change commuting behavior.
TfL's campaign aimed at encouraging more commuters back to central London on Fridays included fare discounts that exempted pay-as-you-go users from peak charges. Despite the campaign reaching about half of Londoners, the willingness to commute may have been affected more by the flexibility of remote work than by pricing strategies, suggesting that the current market trends require a more comprehensive approach to incentivize return to offices on traditional workdays.
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