Transport for London (TfL) secured free advertising placement at the Outernet in central London after winning the competition themed 'Diversity in Advertising.' Their innovative 'Fabric of London' campaign employs a unique moquette design representing real stories from Londoners. This effort highlights TfL's significant role in fostering connections among diverse communities. The campaign, developed in collaboration with VCCP and Wavemaker UK, aims to positively influence society through effective media use. Seb Dance, Deputy Mayor for Transport, praised the campaign for emphasizing London's inclusive spirit.
London is and always will be a city for everyone and this is part of why it's such a great place to live or visit. I'm proud that TfL's 'Fabric of London' has won London's Greatest Advertising Competition.
The campaign leverages the iconic TfL moquette and uses real-life stories to bring to life how our transport network connects people from different backgrounds every day, building a better London for everyone.
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