In October 2024, Chris Swales, owner of the Chapel & Swan Smokehouse, found himself investigating the disappearance of 37,000 worth of smoked salmon. Following an email from Patrick Moulin, a supposed buyer for Match supermarket, Swales had committed to significant orders but encountered delays in payment. After attempts to chase the payment faltered with Moulin's silence, Swales contacted Match directly, only to discover that Moulin didn’t exist. Driven by necessity, he traveled to London in search of answers about his missing goods, highlighting the precarious nature of trusting new business relationships.
"I was never going to say yes to that." This statement highlights Chris Swales' resolve as he navigated the complications of a risky business transaction.
"The line went cold. Calls to Moulin now went unanswered." This underlines the urgency and mounting frustration that Swales felt as he chased his missing payment.
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