The Lions squad announcement event in London received significant attention, attracting 2,000 fans and being broadcast live on various platforms, showcasing the sport's growth. Even though certain elements of the event were seen as cringe-worthy by traditional fans, it effectively engaged a younger audience. This strategic marketing approach highlights the sportâs efforts to tap into the rising popularity of combat sports and deliver entertainment that resonates with new viewers, moving beyond just the existing fan base.
The Lions squad announcement drew an audience of 2,000 fans in London, showcasing the growing excitement around the event. It was broadcast live across multiple platforms, highlighting the marketing strategy targeting younger audiences.
While some elements of the announcement event felt cringe-worthy to traditional fans, they are not the intended audience. The focus is on attracting new fans, particularly younger individuals who are drawn to the spectacle of combat sports.
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