On February 22, 2023, Soho was inundated with large crowds for a pop-up marketing stunt, prompting a swift response from the Metropolitan Police. Officers were dispatched under a Section 35 dispersal order, empowering them to act against crowd-related disorder. The event turned chaotic, as some attendees damaged a police vehicle and acted disruptively. A boy under 16 was arrested for various offenses, including theft and affray, while investigations continue. Enhanced police patrols have been instituted to assure public safety in the aftermath of this chaotic scene.
Officers from the Metropolitan Police were called at 12.09pm on February 22 with reports of a large crowd of people gathering in the area.
Videos posted to TikTok showed large numbers of teenagers flocking to roads including Dean Street, Marshall Street, and Broadwick Street.
A boy under the age of 16 was arrested for theft from a motor vehicle, criminal damage of a motor vehicle and affray.
A significant police presence was dispatched to the area, with officers granted extra powers through a Section 35 dispersal order across the borough of Westminster.
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