Local SEOs are observing an unusual spike in incorrect name changes for Google Business Profiles (GBP), leading to inconsistencies and confusion for clients. Many users in the Local Search Forum voiced concerns about clients' business names being altered, with some incorrect edits even featuring misspellings. A few users noted specific patterns that seem to affect certain industries, such as roofing and HVAC services. This issue appears to not be limited to a single dashboard, indicating a widespread problem with GBPs.
I wouldn't say I'm seeing a rise in name updates, I'm seeing a steady stream of them. (At least a few every day.)
For us, there were definitely some waves of name edits... in March and/or April that affected an unusually high number of Roofers and HVAC contractors specifically.
Yup, I faced the same problem with three of my clients - and guess what? They were all running LSAs. The name difference between the LSA and the GBP is a major issue.
We are seeing a huge increase in name updates on GBP for various clients. And it's super weird--- to a point where some are being updated with misspellings of the name.
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