The Google August 2025 spam update touched down very quickly and is already stirring things up. Google is testing rounded snippet designs. Google Business Profiles NMX shows a new Profiles button for some. Google added guidance for JavaScript-based paywalls. Bing Webmaster Tools sitemaps sometimes is not showing the index coverage button. And I posted the weekly SEO video recap. Search Engine Roundtable Stories: Google August 2025 Spam Update Impact Felt Quickly
We're seeing a huge surge of Google updating social media links on Google Business Profiles in our Whitespark Local Platform software. Hundreds of locations (maybe thousands). It's like: "We gave you the chance to update these yourself, but you didn't, so we're taking matters into our own hands."