Lab-grown diamonds (L.G.D.) are increasingly being integrated into the midrange luxury watch market by brands like Breitling and Oris. Despite this, the capital investment in synthetic gems has struggled due to significant financial losses and declining prices. Over a ten-year span, L.G.D. costs plummeted by 85%, making them much more affordable than natural diamonds. In contrast, high-end luxury brands are unlikely to adopt synthetic diamonds, prioritizing their brand integrity and tradition. Yet, lower-tier luxury pieces find practical use for lab-grown diamonds as decorative accents.
From January 2015 through January 2025, L.G.D. prices have dropped by 85 percent, with a nice one-carat ideal round costing only $900 compared to $5,000 for natural.
As a capital venture investment, the synthetic gems have been a lot less successful, with millions of euros lost and plunging prices leading to brand integrity concerns.
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