William Diamond transformed his furniture business after the 2008 economic crash, successfully winning multiple awards, including the National Retailer of the Year 2024/2025. His journey reflects resilience and innovation, showcasing a shift from traditional retail to a more customer-focused approach. Supported by his wife Aoife, who balances academia with family life, the couple exemplifies a strong partnership as they navigate both their professional and personal lives while raising their four children and renovating their home.
Diamonds are forever, Shirley Bassey says repeatedly in the song of the same name - driving home the point that the sparkling stones are indestructible. And Dubliner William Diamond lives up to his name.
Along the way, he has won many accolades, including the hotly contested National Retailer of the Year Award 2024/2025. 'I'm really proud of that award,' says William.
'Everyone competes. We won the best home interiors and furniture store in Ireland three years in a row and then this year the biggest award.'
Brown Thomas has won it, Arnotts, the Guinness Storehouse and now us.
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